Onyoo Choi · Portfolio · Print Design

Rebranding Project

Overview.

Redesigned all core print touchpoints to modernize the brand and streamline communication

Problem.

When I joined the company, its printed materials—catalogs, brochures, flyers—looked outdated, inconsistent, and disjointed.The lack of visual coherence made the brand feel unprofessional and diluted trust across customer touchpoints.

Solution.

I led the full redesign of the brand’s print system, starting with a consistent visual framework:

Unified color palette, typography hierarchy, and grid structure
Created a print style guide to ensure brand alignment across all materials
Applied this system across catalogs, brochures, sales sheets, and business cards

The new design brought visual clarity and built a more modern, credible brand image.

Results.

The rebranded collateral helped reposition the company with a sharper, more credible identity.
Stakeholders embraced the new look as a true reflection of the company’s quality and vision.
Internally, the style system streamlined future collateral creation and ensured long-term brand consistency across teams.
After the redesign, sales team reported 40% faster explanation time for product specs

Old Outdated Designs.

After Rebranding.

My Role.

Art Direction / Visual Design / Brand System Development / Style Guilde Creation / Layout Design
Led the creative development and execution across all touchpoints.