Tradeshow Visuals

NAFEM 2025 Tradeshow Campaign

Overview.

At NAFEM 2025, I led the end-to-end design and execution of our company’s trade show presence—from booth concept to post-event engagement.
Under a limited budget, I delivered a cohesive tradeshow experience—designing the booth, capturing content on-site, and building a visual system that worked across physical and digital touchpoints.

Problem.

The tradeshow was a critical chance to reintroduce our brand as a premium, trustworthy player. But past booths lacked clarity and failed to make a strong impression—both visually and emotionally. We needed a clear system, a compelling story, and visual assets that sparked meaningful attention.

Solution.

I developed the full creative system—from booth layout and printed collateral to pre/post-show promotions and on-site content production. Every asset had to pull its weight under limited resources, so I focused on clarity, scalability, and modular design.

The campaign unified physical and digital touchpoints to deliver a clear, confident brand message:

Booth design with modular, scalable components and consistent brand visuals
Captured original photos and footage during the event, which I later used to produce the recap video and post-show marketing materials
Built an integrated visual system that connected spatial design with digital marketing:
- Modular booth with scalable design and repeatable assets
- Promotional emails that drove traffic and anticipation
- Looping motion graphics tailored for the tradeshow screens
- Social media visuals that echoed the booth’s visual tone online

Results.

The booth stood out at NAFEM 2025 as one of the most cohesive and visually striking.
- Booth traffic increased significantly compared to the previous year
- Our teaser posts and email campaign helped drive early engagement and attendance
- The recap video and follow-up email extended the campaign’s impact well beyond the event
- Internally, the project became a model for future trade show marketing initiatives

My Role.

Creative direction / Booth system design / Visual strategy / On-site content production
Led all aspects from concept through execution—balancing design, storytelling, and budget to deliver a high-impact tradeshow experience across all touchpoints.